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The Brief
- To change the message on every one of 200,000 product boxes without recalling them from outlets and to cater for any in transit
- Stock in 5,000 outlets and 40 warehouses, across 200 different accounts at the same time
- To replace or refresh old items of POS in stores with new versionsall in a 5 day window
The Solution
- The client had the strategy to solve the problem but no way of implementing it
- ASP were asked to design, project manage and implement the solution
- ASP segmented the accounts and wrote all the communications
- ASP designed the training, selected a team and briefed them face to face
- ASP ensured quality control and shared daily status reports
The Result
- The client was able to make the price increase and remain compliant
- Price increase implemented immediately – no waiting to sell through stock in stores
- Did not have the expense of recalling all items from the outlets
- Not 1 single action or complaint made against the client
- Activity has been repeated several times since
BACK TO MERCHANDISING
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