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The Brief
- To increase the clients market share within the Convenience & Forecourt channels thus increasing revenue & sales for retailers
- To create a campaign model & working strategy to actively promote the client in 60,000 UK outlets per year using POS & sales marketing techniques
- To educate & promote to retailers in a new & exciting way to achieve buy-in from retailers & customers alike
- All tasks & objectives to be successfully conducted within a 15 day window
The Solution
- ASP were asked to design, project manage and implement the solution
- ASP provided the facilities to distribute ALL POS across the team for placement in the channel
- ASP trained & briefed face to face a national hit squad of 120 highly motivated staff to implement the tasks thoroughly & on time
- ASP implemented an extensive on-line reporting system, a full time team of regional quality control managers to ensure the successful implementation of all objectives & campaign tasks
The Results
- Client has become the market leader in this channel
- Since 2002 over 1.5 million items of POS sited over 350,000 visits nationwide
- Incentive driven work streams have enhanced the client-retailer relationship & actively increased the customer base
- ASP have the capability that allows the client & quality control team to analyse data on a daily basis
- Activity repeated since 2002 on a quarterly basis, increasing the clients market share & enhancing the overall brand across the customers base
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